Our Story

We opened our storefront in Amarillo, Texas in 2012. We learned quickly that the people in Amarillo were some of the best – we made new friends and new clients and grew in our first location.

We offered a simplistic shopping experience that was unique to the Texas Panhandle area, and worked with lines that created pieces that were not only unique, but remained in your closet (or your jewelry box) for years to come.

In our second year of business we continued to offer a fresh approach to style in our original location. We added our online store at semblanceboutique.com and were able to connect to customers around the world. (Our online shop is temporarily closed, but will be back up soon!)

In 2014, we expanded into offering custom logo, print, and web design. For more details about our design services, please contact us below.

While we were so grateful for our clients and memories made at our first location, we fell in love with the idea of a new spot and a new concept for Amarillo – Town Square.

We closed our first location in 2015 and will be opening this spring in our new location at Town Square in Amarillo. We will still offer several of the same lines, but there are several exciting and new additions for our new shop. We hope you will visit us!

Our Lines

Just a few of the lines you will find in our new location

Contact Us

Our new location isn’t open yet, but in the meantime you can contact us below

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9181 Town Square Blvd
Suite 1271
Amarillo, TX 79119