Our Story

We opened our storefront in Amarillo, Texas in 2012. We learned quickly that the people in Amarillo were some of the best – we made new friends and new clients and grew in our first location.

We offered a simplistic shopping experience that was unique to the Texas Panhandle area, and worked with lines that created pieces that were not only unique, but remained in your closet (or your jewelry box) for years to come.

In our second year of business we continued to offer a fresh approach to style in our original location. We added our online store at semblanceboutique.com and were able to connect to customers around the world. (Our online shop is temporarily closed, but will be back up soon!)

In 2014, we expanded into offering custom logo, print, and web design. For more details about our design services, please contact us below.

While we were so grateful for our clients and memories made at our first location, we fell in love with the idea of a new spot and a new concept for Amarillo – Town Square.

We are now open in our new location! Our shopping site will be back up in the spring of 2017. If you see anything on our instagram or facebook page, please call us and we can help you through a phone order. If you are local, stop by and see our new space!

Our Lines

Just a few of the lines you will find in our new location


Contact Us
…or follow us online through the links below

9181 Town Square Blvd
Suite 1271
Amarillo, TX 79119